New Levi’s Ad Campaign

Sure, the new Levi’s “Go Forth” campaign is replete with the traditional Madison Avenue subliminal methods, but c’mon… A Walt Whitman poem + all that imagery? Gotta give ’em some cred.

But what makes this particularly notable is that the vocal is taken from a 36-second wax cylinder recording from 1890, of what is thought to actually be Walt Whitman reading four lines of “America.” (For more information on this recording, see Ed Folsom, “The Whitman Recording,” Walt Whitman Quarterly Review, 9 (Spring 1992), 214-16).

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